Promotional Strategies Of Inland Resorts In Panabo City

Abstract

This attempts to give a conceptual insight about the Promotional strategies of Inland Resort in Panabo City. It includes promotional strategies refer to a sort of correspondence to clients or customers and prospect that convince or remind about the products, services and ventures. Under Promotional Strategy, there are Pull Strategy, Push Strategy and the combination of Pull and Push Strategy as indicators. Customers of the inland resorts really matter on how the resort being promoted to them. Promotional strategy as independent variable the study used constructive questions taken out from the different concrete views.

Keywords:Promotional Strategy; Pull strategy; Push strategy; Combination of Pull and Push strategies.