Consumer Shopping Style Among Retail Drug Stores In Panabo City

Abstract

The study aimed to determine the relationship between Consumer Shopping Style among retail drug stores in Panabo City. The Main variable of the study was Consumer Shopping Style. The indicator of Perfectionist/High Quality Conscious, Brand Consciousness/Price Equals Quality, Novelty and Fashion Consciousness, Recreational and Shopping Conscious, Impulsiveness/Careless, Confused by Over Choice, Habitual/Brand Loyal Status Consumption. On the other hand, The researchers use the descriptive correlation method and random sampling and determining the number of respondents and statistical tools using the study where weighted mean 4:17 over all result.

Keywords: Consumer Shopping Style, Retail Drugstores