Product Quality and Customer Satisfaction of Virtu Trattoria in the Island Garden City of Samal

Abstract

The study tried to determine the significant relationship of Product Quality and Customer Satisfaction of Virtu Trattoria in the Island Garden City of Samal among 200 customers. The type of research design that was employed in this study is Descriptive correlational design. It is used in research studies that aim to provide static pictures of situations as well as establish the relationship between different variables. In analyzing the data, weighted mean and person product moment correlation were used. Based on the data gathered, the researchers found out that the level of product quality is high and customer satisfaction of Virtu Trattoria is very high. They also found out that there is a significant relationship between product quality and customer satisfaction. Thus, the customer satisfaction of the said food establishment highly depends upon the level of product quality.